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Letter to Sellers
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Lyon Real Estate
Roseville Office
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THIS MONTH I WILL PAY FOR A FREE HOME WARRANTY ($750 VALUE)
WHEN YOU SELL YOUR HOME THRU LESLIE REED & ASSOCIATES
*NOT VALID WITH ANY OTHER DISCOUNT/CREDITS TO YOUR ESCROW - INQUIRE WHEN LISTING
I have been a consistant "Top Producer" since I began my career in Real Estate, over 12 years ago for my Real Estate Resale career. I believe that is a result of my background of 12 years in the Commercial Management/Regional Multi-Family Property Management division that I have come from. Most people come into their RE career with no prior experience, this has been MY field for a long time!
I’ve gathered a wealth of information here to help you with all of your real estate needs – from all the latest property listings to great information for both home buyers and sellers. I have also included information on myself and my qualifications as your area Realtor, and my success in your area!
Listing or Buying a home through Leslie Reed you'll learn what professional, personal service is all about and become one of the family.... because becoming a past client is truely only the beginning!
While some Agents are leaving the market, or experiencing lows... Leslie is having another GREAT year!
What do I attribute this to? Well, I believe you get out of something what you put into it and I work really hard!! I also perform many extras at NO CHARGE that other Agents don't that result in more money !
I know my prices ... and I can "SELL THAT HOME!!"
By correctly advising you from the beginning, to price your home to sell not sit on the market!! Did you know we lose an average of 10% a month on a home that was listed incorrectly?? And by reducing little by little each month you end up chasing the market down rather than being ahead of the game and resulting in a sale. My first broker Michael Parks taught me a valuable lesson "Never be a hog, be a pig". In other words... get a good price for your home for if you get overzealous... remember you can end up with nothing and lose more money than what you feel you would have gained.
So price correctly and you will sell!!
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SELLERS BEWARE!!
This year I have been called out many times to list a home that I find the values just aren't there to support. The only thing I can do is to be honestly and tell the Clients the truth. I really can't take on a listing that the Clients are needing 05 prices in this down market. It get the hopes up that there might be a Buyer that I know just isn't out there. There is so much inventory that with the Foreclosures slashing values in all neighborhoods, no one is going to pay for an overpriced property.
Over listing a property will result in having to reduce that price way down to a much LOWER sales price than where it would have sold had it been correctly priced the first time. I KNOW my prices because or representing many Buyers and being a TOP PRODUCER since 2000 in our area.
I can look over the MLS at Listings I had advised the owners to list at a lower sales price and they are still out there today, but a much lower price than what they had initially ever wanted to sell for and still no sale! Being overzealous in Real Estate can be a very costly mistake. Some may never recover... Especially in this market. Some have sold for hundreds of thousand less... others are short seling now, don't be unwise.
I say to those Sellers - know there will always be an Agent who is willing to accept an overpriced listing. However, be smart, price it right, and do not make a mistake you could pay for a long time. Do your homework and see how many homes does that agent have that he/she listed that are overpriced & how many days on the market. Compare to how many successful homes they have sold.
We all want the same thing ... a successful sale, and we are paid commission, however no one makes money when your home doesn't sell, but no one will lose more than yourself on your investment in this market. For we certainly are in a downward cycle that will continue for many years to come. Suzi Orman who has been correct on this information a long time says 2015, possibly 2017. That is a long time to be
losing money on your home.... Let me help you to avoid that mistake and I will see you through doing everything I can to make your sell a successful one. I really am on your side. =)
Sellers
If you're planning to sell your home in the next few months, this FREE service is designed to help establish your home's current market value. Simply fill out the requested information on FIND YOUR HOMES VALUE. I use comparable Sold Listings to help calculate the fair market value, but I also go more off of what I feel our market will hold for your home. Having lived in this area since 1978, I know first hand what to price your home at to get it to sell.....not sit on the market forever!
Improving Your Sales Price
You receive honest advice on what to improve as to present Buying Trends that may result in a higher Sales Price. I offer a list of Contractors that we work with, should you need some items improved upon, that I have tried myself that may save you money and allow you to receive more for your investment. Sometimes making just a few cosmetic repairs can mean a world of difference in how much and how fast your home will sell for. My landscaping Crew can help to do almost anything for a very attractive hourly wage, with very quality work. I don't just LIST your home. I help you through every step of the way. I am here like a good friend, friendly neighbor or family member. I am here to help!!
Loomis and Granite Bay Acreage can be tricky, with all Custom Homes out here, each has to be judged separately on how much they are worth and the amenities they contain.
Market conditions play a key role as to what you may get when selling your home also. Understanding them is a key issue to "Top Selling" price, but not Over Listing. If you currently own a home and are thinking of placing it on the market, this site contains information about preparing your home for sale. Selecting the right agent, pricing your home appropriately, marketing it effectively, going through the inspection process. I hold the distinction of selling more Real Estate in Loomis in 2004-2005. I am an active agent and as I have said know my prices! Drive around our area today and tell me if you see anyone elses personal signs hanging out there.... I dare ya!! 
Staging
A lot of talk about Staging these days. It is true that it can help you achieve a higher Sales price, however at what price? I have many items that I use in my homes at NO CHARGE to my Clients.. Most of my Clients can tell you when visiting my own personal home they see many of the items I loaned them for the sale of their home. I will stop at no length to sell your home. My sucess depends on yours!
We know that most buyers these days fo all their shoping on the INTERNET. If your home and your pictures don't look good, forget about anyone coming out to see your home! Let me ask you...
does your Kitchen show your clutter? Bathroom have personal items showing? Are your pictures dark or blurry? Was it raining when the agent took your pictures and have they NOT gone back to rephotograph??
Are 3 of your 12 pictures of the same room? And the BIG questions is... were they shot with a WIDE ANGLE LENSE so that we can see the whole kitchen instead of just your kitchen counter???
We all know what I am talking about here. Lol...
These photos are actual before and after photos of some of my listings that I have SOLD during my career after another Agent was unsuccessfull. Small changes make BIG differences. I take all of my own photos and I am very fussy about what each photo tells shows or doesn't show! This can be essential to selling your home. The way you present something can mean the difference of a sale to an expired listing. From my years of experience marketing Multi-Family properties between here and LA, I have learned to overcome some of the objections that have stood in the way of other Realtors unsuccessful sales.
Let me invite you to look further and ... See for yourself!
Lots of overgrowth and a lazy agent who didn't even show up to take their own pictures but sent METROLIST out to take a "drive by" pic. Let me ask you... which home would you buy??
Ther's actually a very nice home hiding underneath there if you just shoot it from the correct angle!!
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Results, not promises
I have been a consistent Top Producer for my area for the past 10 years. This means I work hard to help achieve your goal and make your dreams come true. Many of my Listings sell without placing them on the MLS just by comparing my Buyers and Sellers List.
I also have lived in the area I represent, having owned four homes out here and one in Lake Tahoe. My experience is always there to remind me of what my Sellers are going through. I am here to assist you for a successful sale, and to minimize the stress that selling your home can create.
I am your counselor, baby sitter, housekeeper, landscaper, Interior Designer, financial adviser, etc. Whatever you need while you sell. In other words, I will walk you through every step of the process and be there for you in every way I can, to create an easier transition for you and your family.
Marketing.... its my specialty! I have been in the R.E. field for many years prior to becoming a Realtor. My career took off very quickly with my Marketing ability within the Multi-family and Commercial R.E. field. It's no accident I am successful in what I do, I have a lot of training and experience that helped me to achieve my goals.
I have learned that you get what you pay for and what you put into something, and it takes money to make money. I am willing to put that money out there to achieve a successful sale for your home. It is necessary part of a Listing Agents job to market your home. Marketing isn't cheap, but it can be the most effective. I successfully Closed over $20,000,000 in Sales in 2004 and another $16,000,000 in 2005. I closed another $8,000,000 in sales for 2008. And I am working on 2009's totals!!
Tools that Help Me Succeed
I am a member of Realtor.com, which allows me to not only to have my Listings featured on their Website, but also to offer multiple photos, paragraphs of information, and many custom features that not all Realtors offer. Make sure your Realtor is a current member, or you'll just have one photo and one sentence on one of the Nations Largest and Most Popular Website!
Metrolist
I am a member of Metrolist (MLS) and always feature informative information, twelve full pictures at a minimum, professional photos that are becoming of your Home. With complete precise directions so other Realtors can find it. I can't tell you how many may leave out this easy step. A lot of agents come from out of the area and with no directions your home won't be shown!
Internet Presence
I pay TOP DOLLAR so that my website pops up in the Top Three Sections when you are searching for a either Granite Bay, Loomis or Roseville. They always say you can have a GREAT website but if nobody can find it ... it really doesn't matter much now does it?! I have over 4,000 visitors as an average per month. This could be why I am able to sell many of my homes myself, resulting in a reduced price to you! It's only fair if I make more money, that you should make more money too! Ask about my Multiple Sales policy.
I have been featured at the Granite Bay SAFEWAY Store for the past two years on the Grocery Carts to remind people to look at my Site and see your home!! I receive over 3000 visitors to my site consistantly and during heavy times of the market have gone over 6000 visitors from all over the United States! Just this month I have had visitors from Hawaii, Alaska and International! I really do get the word out!
Relocation Sales
When you are buying another home in the area, I offer a discount on the commission paid to me on your next home to go to you... my way of saying I appreciate your continued business!
A word about Realtor/ For Sale signs. My direct number and only my number is featured on all of my signs. Therefore, when a prospective Buyer calls to find out information on your Listing, I am there to answer each and every call to be sure to sell to the Buyer all the items I know first hand. NOT a generic number where the caller may try to sell that Buyer their own listing or not even be familiar with your home to attempt to sell it. Remember you have one shot and that's not great odds in this market!
I throughly LOVE what I do for a living and feel honored to represent such wonderful people. I am proud to be able to service all the people who live in my area. And I believe it shows! Just ask for a list of all of my past Clients and check out my references. I want you to see for yourself that I am a professional, who gives dedicated service, time after time. I don't give you a few references that I did a good job for, I give you the FULL List of homes I have sold!! You decide who to call!
There's a good reason you keep seeing my signs out in the neighborhood. Give me a call and you can see for yourself the high level of dedicated service I have to offer. Thanks for stopping by! Hope to hear from you soon!
Leslie :)
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ARE YOU FACING A SHORT SALE SITUATION?
ARE YOU STRUGGLING TO MAKE YOUR HOUSE PAYMENTS?
IS YOUR HOME WORTH MUCH LESS IN TODAY'S MARKET?
If you answered YES to any of the above you most likely are in the group of professionals that are finding themselves in a SHORT SALE situation. This is happening to people in ALL price ranges..... PLEASE don't think you are alone & don't be ashamed. You are not at fault!
A "Short Sale" takes place when you owe more than what your home is worth today. Many people are struggling as the economy has left many people making far less today than the previous years. Many of you purchased your home with an Adjustable Rate Mortgage, which has increased as your pay has decreased or remained the same. It is just not affordable with your pay and/or present bills.
Some of you have experienced a change in your living situation such as a Divorce or have been transferred to another area or suffered another catastrophe. You may be one of the many Investors who purchased property during the 2004- 2005 years. Although you attempted to make a good Real Estate investment, today you find that your home is now worth much less than what you paid. The growing Mortgage payments are becoming unaffordable, perhaps your rental payments surpasses what you can now collect in monthly rent.
You don't have to tell Realtors or Lenders, for we too know what condition the market is in. But we can tell you what help lies out there for you! Did you know that if you choose to walk away from that debt you may NOT be taxed on that amount that is written off.... if you SHORT SALE? This year the President passed a bill that allows Sellers to walk away and not incur costs that you would have in previous years.* If you are Foreclosed on you will receive a 1099 on that amount as if it were income. PLEASE be smart about what you do. There are several new choices for you that may assist you in your dilemma.
With the passing of recent bills by the President you may or may not know what to do but I can help you to find the solution that is right for you and your family.
Each situation is different and I will not know until we sit down and discuss what choices you do have. I would be happy to explain to you how I can help you out as I have helped many others. People in all income categories are finding the need for assistance.... so please don't be ashamed and call me today. As I said I would be happy to help you make the right choice available to you today.
There are new loan programs that is now available to you on your Primary Residence that may assist you until you are able to get on your feet again. If you truly cannot recover, working with an EXPERIENCED Agent can mean the difference of you being able to stay in your home for many more months while your home is re-sold to it's next family. The bank does appreciate your maintaining the property while we attempt to sell it, and with your belongings inside we can get more money for the bank that will allow them to get a higher resale value.
Avoiding the complications that come along with vacant Foreclosed homes, is appreciated. However, remember your home will be For Sale and you will be required to make it available for showings by prospective Realtors and their clients. Not much of a price though in exchange for being able to stay in your home, most of the time without paying any future payments.
(*each case is individual)
Call today .... allow me to educate you as to some options you may not know you have.... and again DON'T be embarrassed! In most cases YOU did nothing wrong. NO ONE saw the change before it happened and in many cases we are seeing SHORT SALES up to $3,000,000 Homes. So remember you are not alone. I look forwardto assisting you in your decision to SHORT SALE.
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